The other day a friend told me ... Hey! That we are on Facebook!, Referring to his store. I know that behind this initiative no marketing plan or goals, or anything like that. The step has been taken, whatever the trigger that prompted him to do so, the company of my friend is now on Facebook. Right now this is what counts, period.
Come if you like to go over some points that are essential to understand before taking this step.
Do not mistake one profile with a Fan Page (Fan Pages).
The Facebook Fan Pages are created for:
Place or Local Business
Company, organization or institution
Brand or Product
Artist, band or public figure
Entertainment
Cause or Community
The profile is for people and aims to find friends, share photos of parties and others. Used to find out what your friends want you to find out and why not say, to gossip a little.
The High-Profile form ie a person, ask date of birth, name, sex ... this is not data specific to a brand or company right?
A Fan Page is a more corporate, no friends, there are fans.
A Fan page, used to communicate with the followers of your business, for example to advertise new products, special offers, etc..
Setting permissions and privacy is much simpler in Fan Pages in the profiles.
The content of Fan Pages are indexed by Google, the contents of the Profiles no.
Of course your friends may be fans of your business page, but on the wall of your company will not see messages such as "Mario is now friends with Mary"
Use this form to register your company, brand, business or your musical group on Facebook.
My recommendations:
If you are adding your business on Facebook does not use the same email account with which they walk into your personal profile, use another.
Once you have created the fan page, fill in the basic information tab. With a description of your business, do not forget the timing, location map, etc..
The logo is essential.
Respond to all comments you come through the wall of your page.
Use straightforward language and close to communicate with your followers.
It offers quality information ... offers, new campaigns, etc.. This is what will make a difference with respect to competition, which incidentally is also on Facebook.
Some marketing:
Your initial goal is to make your brand more people know her as well as loyalty.
When you are able to reach 25 fans, you can put a logical username to your Fan Page, for example www.facebook.com / andante772. Meanwhile you have is a url rather complex and difficult to communicate to customers of your store.
When you have your username use it on your bills, your communication by mail, in your radio ads, on the label of your business, cars, etc..
A good trick is to think that where post advertisements for the phone number of your business must also address the Facebook page.
If you have a blog you must pair it with your Facebook page, this way it will post on the blog to Facebook automatically.
If you have a website should be well placed the link to the Facebook page.
Think that Facebook is a new way of communication with your customers and followers, therefore this condition the maximum squeezing.
Inside your business, make visible this new Facebook address for customers who visit you.
Postscript. Unfortunately my friend created a profile and not a fan page for your company, is going more work than necessary and also its content will not be found by Google, to see what I say ... or better ... read it here. But ... branded tachaaann! Recommended readings have a link that explains how to convert a profile to a fan page!
Video Tutorial:
No comments :
Post a Comment