How to Create A Business Fan Page On Facebook

It is true that Facebook is a temptation for anyone, even for a freelancer or SME, go if it is ... more than 500 million registered users, of which about 14 million live in Spain or in other words 29% of Spanish population has a Facebook profile (data from May 2011).

The other day a friend told me ... Hey! That we are on Facebook!, Referring to his store. I know that behind this initiative no marketing plan or goals, or anything like that. The step has been taken, whatever the trigger that prompted him to do so, the company of my friend is now on Facebook. Right now this is what counts, period.

Come if you like to go over some points that are essential to understand before taking this step.

    Do not mistake one profile with a Fan Page (Fan Pages).
    The Facebook Fan Pages are created for:
        Place or Local Business
        Company, organization or institution
        Brand or Product
        Artist, band or public figure
        Entertainment
        Cause or Community
    The profile is for people and aims to find friends, share photos of parties and others. Used to find out what your friends want you to find out and why not say, to gossip a little.
    The High-Profile form ie a person, ask date of birth, name, sex ... this is not data specific to a brand or company right?
    A Fan Page is a more corporate, no friends, there are fans.
    A Fan page, used to communicate with the followers of your business, for example to advertise new products, special offers, etc..
    Setting permissions and privacy is much simpler in Fan Pages in the profiles.
    The content of Fan Pages are indexed by Google, the contents of the Profiles no.
    Of course your friends may be fans of your business page, but on the wall of your company will not see messages such as "Mario is now friends with Mary"
    Use this form to register your company, brand, business or your musical group on Facebook.

My recommendations:

    If you are adding your business on Facebook does not use the same email account with which they walk into your personal profile, use another.
    Once you have created the fan page, fill in the basic information tab. With a description of your business, do not forget the timing, location map, etc..
    The logo is essential.
    Respond to all comments you come through the wall of your page.
    Use straightforward language and close to communicate with your followers.
    It offers quality information ... offers, new campaigns, etc.. This is what will make a difference with respect to competition, which incidentally is also on Facebook.

Some marketing:

    Your initial goal is to make your brand more people know her as well as loyalty.
    When you are able to reach 25 fans, you can put a logical username to your Fan Page, for example www.facebook.com / andante772. Meanwhile you have is a url rather complex and difficult to communicate to customers of your store.
    When you have your username use it on your bills, your communication by mail, in your radio ads, on the label of your business, cars, etc..
    A good trick is to think that where post advertisements for the phone number of your business must also address the Facebook page.
    If you have a blog you must pair it with your Facebook page, this way it will post on the blog to Facebook automatically.
    If you have a website should be well placed the link to the Facebook page.
   Think that Facebook is a new way of communication with your customers and followers, therefore this condition the maximum squeezing.
    Inside your business, make visible this new Facebook address for customers who visit you.

Postscript. Unfortunately my friend created a profile and not a fan page for your company, is going more work than necessary and also its content will not be found by Google, to see what I say ... or better ... read it here. But ... branded tachaaann! Recommended readings have a link that explains how to convert a profile to a fan page!

Video Tutorial:

Creating a business page on Google+ and get badge for blog

At the beginning of the month of November 2011, Google opened the possibility that companies and brands to create your Google+ page. Until then, only allowed discharge of personal profiles. If you have a business, brand, company, or other musical group, it's time to have your own page on Google+.


Some time ago I wrote an article called "A company has no friends, has fans" and tried not to fall into the mistake of creating a personal profile to manage our brand presence on Facebook.

Now with Google+, and although it is mandatory to have a personal profile to create and manage a brand page (not in Facebook), which subsequently we empower our followers, customers, etc.. page is not marked as such profile that aims administration.

You should see the following video where you can see how a user added to his circles to a company that sells and repairs bicycles ZEN Bikes. The company uses Google+ page to announce not only their news but also as a meeting place with your customers with pictures of activities, hangouts (video conference), suggestion box, etc..


The strategy that Google poses to our business, is based on three pillars. The first is sharing, there is no doubt that this new space represents all a platform to share photos, videos, milestones and all we want to communicate the business. The second is to let you know by logos (logos) to be recognized by your followers and customers and aims to take you to your Google+ page. Finally measure ... and it's not easy to know the impact on our fans and customers, so Google is planning to offer in the future statistics on the use of your Google+ page


Steps to create your Google+ brand page and put a logo on blog


Step 1. Create a Page on Google+

     Sign in to Google+ for businesses and click on Create a page on Google+
     You must have already previously created a personal profile, otherwise you will give you high.
     Once inside you will see a screen like the one show below:

Select the button to the left (categories) that best defines your company brand. Depending on what you choose will ask certain data. Click the Create button to register your site
    In the next step will ask you to personalize the page with your company logo and a slogan.



Step 2. Get your insigna

    When your page is created, you will see a welcome page
    Click Get Badge (recommended) or accessed through this link you prefer on this link and then put the ID of your page if it appears empty. More info here
    Choose the type of logo that you like, I chose the large icon
    Copy the code to put on the blog now



Step 3. Add your insginia in Blog (Blogger)

    Open the tab "Design"
    In the sidebar select "Add New Gadget".
    A list, choose the one that says "HTML / Javascript".
    In content, paste the code obtained above.
    Save the template and view the blog.
    Remember that you can move the gadget to place it in the desired location.

How do I manage the new page on Google+?

When you enter your personal profile on Google+, you will see a dropdown to the left under your name from which you manage your pages.

How do I publish blog content on the new page on Google+?
So far I know of no service that links the publication of new blog posts to your Google+ page. So you should copy the url of the post that you happen to Google+ and paste it in the text box on your page News Google+

Post. In my case I have a personal profile and now a brand page, so far I have not seen a mechanism to migrate profile followers of the page.

We invite you to visit my Google+ page by clicking here or on the badge for you right.

As always, I invite you to use comments to leave your opinion on this article. If you liked this post and want to be anywhere else, follow me via Facebook, Twitter, subscribe by email, Google Friend, RSS now also on Google +. Use social buttons at the bottom of the post to recommend it to your friends. Thank you!

Vistaprint Offers Free Business Cards for Your Blog

A business card is a tangible item associated with your blog and represents everything a formal gesture of invitation when you offer a person in the middle of a conversation. You're telling ... -this is me, this is my look (thanks to the logo and design) and here you can see what I do and how to contact me.

Say goodbye to the typical bar napkin where you're writing again and again your blog address when you run into a friend, and you always have to ask the waiter the pen. You are giving a bad image, and that you've dedicated countless hours to your blog, however the first contact your masterpiece with your friend is a simple napkin.

I want you to meet a service that can come in handy for your interests to turn your blog into your business, this is Vistaprint. Vistaprint is an online printing and offers a number of totally free products among which 250 Name Card Free. You can choose from over 40 different designs and using a wizard will incorporate contact details (company name, blog address, phone, email, etc.). You can also take advantage of the free order and free also incorporate other elements (pen holder card holder, key chain, etc.). All for free and only pay the shipping amount.

If you are someone who does not have clear logo or image free templates are a great alternative, and the print quality and the material used is very professional. If you have your own logo and you can load it using Premium cards have very competitive prices.

About the purchasing process
The whole process is very clear you can make changes to any of the articles in the last step even shopping, even once the order have a deadline to change it. Finally pay shipping costs, in my case about 6 euros and ready.

Thanks to one of the comments in this post, keep in mind that Vistaprint is a sales machine, so that during the preparation of your order the wizard offers you items that are extra, so check the order before finally to confirm. Depending on the shipping method you choose the result can be more expensive.



Now you have no excuses, your free card and also a personalized pen, so that it is no longer you will have to ask the waiter.