It's funny how every day without hardly realizing it, many of our daily activities like shopping, gym, to the movies ... the parking and many are managed quickly and accurately through codes bar. This will also happen with this code whose use at this time is innovative and very common soon will find it everywhere.
Creative business card with a QR code included
Here's an example, ... a business card .. if, if the lifetime. Well, if you say you can generate a QR code and encode in a URL for example to your blog or website and that when this code as printed on your business card is scanned by the camera causes a SmartPhone connect the phone directly to the website.
Another example is to create a QR code with your personal information (vCard), when read with the teléfomo, contact details of your card will like a magic trick is trying to phone contacts .... just wonderful fast, direct and without typing anything. By including this QR code into the design of your business card you've become an interactive object.
It is best that you see with your own eyes. The first video, it shows the different real-world applications that are already making this code. The second shows you a LG marketing campaign based on the use of such codes.
Video example of applying multiple uses QR codes:
What kind of information can be stored in QR codes?
Here the list of what you can store in a QR code:
Contact (vCard). Name, company, phone, address ...
A web address (URL). For example the blog, to the web or even your profile on Facebook, Twitter, Linkld, Youtube, etc..
An email address.
A message like SMS.
A phone number to make a call.
A text up to 350 characters
Parameters wireless network access.
Data from an event to a calendar (date and time of start / end event name ...)
A Geolocation to see it on a map.
How I can generate a QR code?
There are many free online services. Below is a list of the ones I tested and I liked (all are in English):
Zxing. It is clear, simple and allows you to download QR code generated
QR4. Very flexible and can download the code vector file. Very professional
Delivr QR Code Generator. It has everything you need, very clear interface.
What happens when read with mobile QR code?
When your SmartPhone read the QR code will cause an action according to the type of information stored in the code, ie connect to a web address or send an SMS message, create a calendar event, make a phone call, etc. .
Post. Your SmartPhone (Android, iPhone, BlackBerry) must have software to scan the code.
Now I have my QR code generated. Now what?
Include it in your print ads, business cards, etc..
Post it on the web or on the blog. Will achieve capture the attention of your visitors.
Open your mind ... the possibilities are endless (see recommended readings)
Are you a marketing professional?
During the time I've been mulling over this topic, I came across QRky company that has an entire online platform available in Spanish, aimed at professionals. This service allows you, create your QR codes, know the statistics of the time in which the code has been read, where they read a map represented within. Also one of the errors "frequently" is once the code is printed on thousands of business cards, it should point to another web address, or the message that carries coded has a misspelling. With this platform you can create a universal QR code and switch the action without having to generate a new code.
You can evaluate QRky service completely free for a limited time getqrky.com
